Manage multiple products  
& different pricing to
B2B & B2C customers

Web Ninja have worked to capture and create, enhancements specific to our business and convert what were previously large numbers of browsing visitors into real sales. Greg - Greg Chappell Cricket Centre

Sync your eCommerce
store & your
Accounting Software

Web Ninja has enabled us to develop a stylish and productive web site. We have improved our ability to service our wholesale customers any time of day. Georgie - Raw Materials

Save time & money
by simplifying
your business

As a SME, it is tough in the competitive marketplace .. The Web Ninja platform is set up to be an affordable and easy to implement system, that can streamline your online and offline business processes. Scott - Le Bono Collection

 Coal Headwear

Coal Headwear Case Study

Project Overview


View the Site Online

View live site


Features and Functionality

Integrated Retail Website 



This website is integrated with MYOB Exo


Video Presentation

Coming Soon

Features and Functionality




Coal was founded on the belief that headwear is more than an accessory. It's part of you, your identity, and your lifestyle. Coal build this idea into each of our designs by using quality materials and exacting detail, and crafting styles that are as unique as you are.

In 2002 Coal started as a labor of love in an apartment in Portland, Oregon. In their first year, they launched with a vision for a quality headwear line inspired by friends and family—one that would be an outlet for their whole new take on the woolen, knit beanie. Drawing from deep roots in art, skate and snowboard culture, Coal delivered great fit and forward thinking design.

Although Coal now call Seattle, Washington home they've stayed true to their original inspiration and today, offer a wide range of distinctive pieces from caps and hats to gloves and knits that match your unique life and style. Coal offers a headwear culture you can't find anywhere else.

Stockist integration with map of Australia – select state to see stockists.

Colour swatches and colour groupings:

Swatches are a cut out of the main image. A cut out is positioned over the main image using x and y axis positioning.

Custom display of categories and sub-categories at the top of the page.

Integration with NAB Transact and Paypal.

Multi-category set-up – some products appear in multiple categories. Controlled through the webninja software.

Fully customised cart and checkout.

Coupon module integrated.

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